Our Vision: 

To be a global role model for professional development.

Our Mission In Education: 

To provide the tools, techniques and strategies to increase student achievement, improve student behavior, and maintain focus on the school as an enjoyable place to work and learn.



Bob Hoglund

After years of teaching emotionally handicapped high school students, Robert G. Hoglund, M.A.began full-time consulting and training in order to have a greater impact on education and system change. He is a Senior Faculty Member and has earned the highest distinction of providing appropriate training to all levels of learners, from beginners to those seeking any level of Faculty Status from the William Glasser Institute. The ability to relate to and teach people from all walks of life, from children to Ph.D.’s and M.D.’s, is a skill he holds with pride.

Bob is the President and founder of Bob Hoglund, Inc. (formerly the Center for Quality Education). He has authored two books; The School for Quality Learning  and  Intervention Strategies , and has published 10+ articles on education and quality management. Bob was the first person chosen by Dr. Glasser to conduct training and consulting for the Quality School Consortium. Bob maintained a private-practice counseling service for many years. He continues to provide consulting and training services for counselors, educators, psychologists, social workers, treatment centers and businesses. His three-day seminar Results, Relationships and Responsibility (formerly known as Educating for Responsibility and Quality) has helped thousands of educators incorporate theory and practical techniques that help students take more responsibility for their academic work and school behavior.

For the past six years, Bob has worked with The School District of Lee County to blend the philosophies and practices of Glasser Quality Schools with those of the Malcolm Baldrige (Florida Sterling) Quality Model. Choosing Excellence (a three-day training) receives 94% or higher ratings in all four measured categories. Additionally, Bob has worked with The Foundation for Lee County Public Schools Golden Apple Award winners and Teachers of Distinction each summer for the past five years. For many years, Bob consulted with and trained the Fox Chapel Area School District in Pittsburgh and the Placer Union High School District in Auburn, California for 10+ years. Both Districts were identified by School Match as Top 15% Districts in the US. Additionally, all of the Fox Chapel Schools (4 Elementary Schools, a Middle School and High School) have received National Blue Ribbon Awards.

Bob has also worked with the US Army Drug and Alcohol Training Cadre at Fort Sam Houston, helping to integrate Choice Theory® and Reality Therapy into their training programs. He also worked with the Drug and Alcohol Abuse leaders from bases all over the United States. Additionally, Bob provided consulting and training for CARE Unit in Las Vegas, Nevada. His workshop Helping People Take Effective Control of Their Lives was approved for C.E.U.’s by the State of Nevada Committee on Domestic Violence and has received outstanding ratings.

  • Last year I was honored to represent my school with the National Education Association Foundation (NEAF) training sessions.  My question to my students is always, “Are we choosing excellence with the actions that we are currently doing?"  Realizing that we simply make choices each day has opened my eyes to a more relaxed and positive teaching approach.  I no longer stress, as much, as the ensembles and myself decide which choices need to be made.  Using quality tools to show visuals usually assists in making excellent choices.  After having a heart attack at the beginning of the school year, I have had to make some tough choices in my life and the direction that I need to take.  I not only use the lessons learned in training for my teaching, but transfer these tools to my daily activities.  Choices have to be made regarding eating and exercise and picking up that slice of bacon is not choosing excellence and it does not achieve the results needed for my healthful living.   Choosing Excellence has provided me the opportunity to teach with my students and not at my students.
    -Mark Dahlberg
  • Bob, thank you for the Choosing Excellence training that you provided to me and the other Golden Apple Finalist Teachers and Golden Apple Teachers in the Lee County Collegium for the Advancement of Teaching. As a Golden Apple Finalist with 16 years of teaching experience, I was amazed to find every hour of your weeklong training packed with gems that I will be applying in my classroom. Your world-class training was engaging, interactive and complete. However, your greatest gifts are your passion for teaching and your ability to improve the skills of even the most experienced educators. You have made me a much better teacher. "Thank you" seems woefully inadequate for someone who has so positively and profoundly impacted my pedagogy in the manner that you have.
    -Dr. Dante Ciolfi
  • “Choosing Excellence has helped our school grade, which just increased the most points ever in our school’s history. We are now a ‘C’ school. I have noticed an improvement in overall student behavior, in students taking ownership of East Lee as their school, and in their seeing how important it is to be successful from the 9th grade. In my classroom, we use a lot of data. Our math department sets a goal for the quarter; each class sets a class goal that is at least as high as that; each student sets a goal that is at least as high as the class goal. We analyze and graph our data weekly, which helps students be constantly aware of their goal. They really work to improve their grades when they are held accountable on a weekly basis like this. Then I focus data chats on those not achieving goals. Before Choosing Excellence data and questioning, it was hard to see much personal motivation in the students. Now that the school and I have been using it consistently for a few years, students are clearly more self-motivated, and I have far fewer failures at the end of the year than I did in the years before Choosing Excellence.”
    -Daphne Gonzalez
  • "Choosing Excellence has immensely helped East Lee County High School because our students are unique, and many of them just haven’t been pushed academically. When I compare myself before and after the Choosing Excellence Professional Development I find that using Choosing Excellence and the Quality World model takes the stress off of me and flows right into Webb’s Depth of Knowledge. I easily weave in and out of both, and I see changes in the students. When I dig deeper with the questioning process, I see students begin to think in ways they never did, and they think of things they never thought of before. Questioning develops their understanding of a topic- reading, culture, grades…anything. They answer more DOK level 3 and 4 questions because they took time to ask what they want and what they need to do to get there. When they make that connection… it looks like a light bulb went off! I can see their self-esteem rising! As much as I hate going to trainings, I love Cindy and Bob and these trainings!”
    -Deanna Irwin
  • “Choosing Excellence has changed the way students see themselves and what they believe they are capable of. They raise their expectations of themselves when teachers hold them accountable through questioning.  In my reading classroom, I see improvement in student outcomes because the questioning process gives students and me something objective to refer to, whether it is a conversation about behavior or Empower 3000 scores and goals. With a goal they can reach for, I see students reaching them more than they did the first year we rolled out Choosing Excellence. However, teacher buy-in is key. The teacher needs to know how to push with deeper questions. The trainings here at East and at the District with Cindy and Bob definitely helped me with my questioning skills. When I took that back to my classroom and used the questioning one on one with my students, I was surprised to see how much every student really does care.”
    -Kristin Mohnkern